The Digital Media Supply Chain: Is Everything Old New Again?
Wednesday, May 28
1:00 PM EDT (17:00 GMT)
1 CPE Credit: Specialized Knowledge & Applications*

Media companies are scrambling to connect with fickle, nomadic, and tech-savvy audiences. Can traditional supply chain strategies be adapted to the digital age? We'll discuss:

• The myth of digital media distribution – why digital products, platforms, and services are not as complex as they seem.
• The real future of digital media distribution – how traditional supply chain structures can organize creative, production, broadcasting, and service providers into three manageable functions – content creators, digital content repositories, and digital portals.
• The opportunities in digital media distribution – how traditional companies can adapt to, and benefit from, new digital media strategies, priorities, and investments.

Understand critical traits of digital versus physical distribution and learn how media companies can use familiar tools to assess and refocus their digital strategies and operations.