Health Plan Sales and Marketing: Keys to Achieving Growth in the Emerging Retail Marketplace
Thursday, May 15
2:00 PM EDT (18:00 GMT)
1 CPE Credit: Marketing*

Sales and marketing practices used by most health plans today are decades old and designed to address a wholesale, employer- sponsored market. Are they sufficient to attract and retain customers in the emerging retail market? We'll discuss:

• Key drivers accelerating growth of the retail marketplace and implications for health plans.
• Approaches and considerations for developing an updated suite of sales and marketing capabilities focused on the end consumer.
• A new sales and marketing framework that supports the retail environment.

Learn why new sales and marketing practices are needed now and how health plans can use them to win the consumer in today's marketplace.