Shopper Marketing: Building More In-Store Demand
Thursday, May 22
11:00 AM EDT (15:00 GMT)
1 CPE Credit: Management Advisory Services*

In the constant struggle to connect with consumers and create loyalty, what are leading consumer products manufacturers and retailers doing to make the retail store environment more alluring to shoppers? We'll discuss:

• The industry definition of shopper marketing and where it stands today.
• Leading practices, including developing unique customer segmentation strategies and better integration of the sales and marketing functions.
• Potential barriers to shopper marketing success, including the lack of funding and inability to consistently execute in-store programs.

Learn more about the steps for building shopper marketing capabilities and the efforts necessary to succeed across a wide range of geographic markets.